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Today marks an exciting milestone for BetterCEO – we're officially announcing our partnership with Just Marketing! This collaboration is about more than just boosting productivity and spreading awareness. It’s about creating a community that understands the struggles and strengths of adults with ADHD and empowering them to live their best lives. In this blog post, we’ll dive into what this partnership means, the exciting projects we're working on, and how we aim to support and inspire high-achieving professionals with ADHD throughout ADHD Awareness Month and beyond.
BetterCEO is a mobile app designed to support small business owners and high-achieving professionals with ADHD by helping them better manage their time, tasks, and temper. It’s the result of founder Mina’s personal journey with ADHD, Autism Spectrum Disorder, and synesthesia. After years of experimenting with tools and systems to support her own productivity, Mina built BetterCEO to share those strategies and help others succeed. But to make sure the app reaches all those who could benefit from it, Mina turned to JustMarketing.
Meg, the founder of JustMarketing, specializes in ethical, inclusive, and accessible marketing practices. Her vision is to build a world where marketing aligns with justice – promoting honesty, accessibility, and inclusivity. As a fellow ADHD warrior who was diagnosed later in life, Meg immediately connected with the mission of BetterCEO and jumped on board to help elevate the brand and spread its impact.
The result? A partnership that not only aims to increase visibility for BetterCEO but also works to build a community around shared experiences and support for those with ADHD.
Mina developed BetterCEO with a unique goal in mind: to address the specific challenges faced by adults with ADHD. While there are countless productivity tools available, most only focus on one aspect – managing time, tasks, or mood. However, ADHD doesn’t fit neatly into one category. It impacts all three.
BetterCEO is designed to tackle what Mina calls the “Three Pillars of Productivity”:
Unlike typical task managers, BetterCEO leverages neuroscience, human learning modalities, and machine learning to help users not just create to-do lists but actually prioritize, start, and complete tasks with greater ease and efficiency. The app’s holistic approach makes it a game-changer for adults with ADHD and those facing executive dysfunction, supporting them every step of the way.
October is ADHD Awareness Month, and the timing of this partnership announcement is intentional. While ADHD is often associated with children and tends to be misunderstood, it's crucial to recognize that it impacts about 10 million adults in the U.S. alone. For those living with ADHD, it’s not just about being “easily distracted.” It’s a neurobiological disorder that can affect focus, task completion, organization, and mood regulation.
Our mission is not only to provide a tool to manage these challenges but also to raise awareness, educate, and build a supportive community that embraces all forms of neurodiversity.
While the BetterCEO app is an incredible tool, the goal of this partnership is not to simply shout “Download the app!” from every rooftop. Instead, Mina and Meg want to use their platforms to provide valuable content, spark conversations, and engage the ADHD community in ways that resonate deeply.
To reach people where they are and to share information in a way that works for everyone, we’ve been busy creating various types of content:
In all our content, we focus on accessibility, making sure videos are captioned, alt text is used for images, and every resource is crafted with our diverse audience in mind.
We want to hear from you! As part of building a community that understands and supports ADHD, we encourage you to connect with us:
Every like, follow, download, and comment helps amplify our mission. By engaging with our content, you’re not only helping yourself and others access valuable resources, but you're also supporting our journey to secure funding and reach more people with ADHD who can benefit from BetterCEO.
The journey of BetterCEO started just a year ago, but the progress has been monumental. From developing the app from scratch to getting recognized by the Techstars program and the National Science Foundation, it's been a whirlwind. But the drive behind it all remains the same – to empower individuals with ADHD to live their fullest, most productive lives.
This partnership with JustMarketing is the next step in that mission, and we’re honored to share this journey with you.
We’ve got so much more to share throughout October and beyond. From ADHD Awareness Month content to updates on the app’s development and upcoming features, there’s a lot to be excited about.
Follow us across all social media platforms, join the conversation with #BetterCEO, and let’s make productivity and empowerment accessible for all!
Thank you for being part of this journey with us. We’re rooting for you!
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